The Google Ads Macro-Audit Template
A Looker Studio template that let's you conduct Google Ads audit of your account in minutes.
- Analyze your campaigns at a macro-level
- Identify why is performing well or poorly
- Discover "quick wins" within your account
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About the Macro Audit
Lifetime Ownership
A template you can use over and over again.
Instant Access
Receive instant access and be analyzing your data in minutes.
Bonus Trends Charts
Includes spend and conversion trends for extra context.
Save Time Auditing
Conduct a macro-audit in minutes and identify where to dig deeper.
What is the Google Ads Macro Audit Dashboard?
A simple tool to help optimize your account.
Not a traditional report, but a tool
This is not meant to be the prettiest or most extensive report, but a simple tool for managers to make a real impact on their account.
Simple and easy to use
This is a simple report, that packs huge potential for identifying optimizations within your account.
Unlock macro-optimizations
Identify what is performing well and not well to identify easy wins.
Analyze Your Account in minutes.
Gain a high-level overview on what is driving strong and poor performance within your account.
Analyze how each account element performs
Campaign type (Search, Display, PMax, Video)
Campaign bid strategy (Max conv., Manual, TCPA, etc.)
Keyword Match Type (Exact, Phrase, Broad)
Device (Desktop, Mobile)
Country
Ad strength
Weekday performance
Perform a Macro-Audit in minutes.
Uncover optimizations that can truly move the needle.
Improve Performance
Identify and optimize towards what is driving strong performance.
Eliminate Wasted Ad Spend
Identify poor performing account elements and adapt.
High-level Insights
Move the needle with high-level optimization insights.
How to use the Google Ads Macro Audit Report
Copy the report and add your account data
Analyze your data
Implement changes based on new insights
Optimize your Google Ads account in Minutes
I made this product to help save you time and money. Give it a go, and let me know how it goes!
Free Looker Studio template
Unlock new insights and optimizations
Perform a macro-analysis in minutes
Get the Google Ads Macro Audit template
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