LinkedIn Ads Insight Tag 2.0 - Event Specific Conversion Tracking in 2023

Get better tracking with the new LinkedIn Ads Insight Tag 2.0

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The LinkedIn Ads Insight Tag 2.0 is an updated version of the original Insight Tag that came out in 2022.

The original LinkedIn Ads Insight Tag

The LinkedIn Ads Insight Tag is a piece of code that you can add to your website to track the actions that people take after clicking on one of your LinkedIn ads. The Insight Tag allows you to measure the performance of your ads, optimize your campaigns, and better understand your audience.

Once the Insight Tag is installed on your website, it can track website conversions, such as form fills, downloads, purchases, and other actions that people take on your site. It can also help you create more targeted ads by providing insights into the demographics, job titles, and interests of the people who are visiting your site from LinkedIn.

To use the LinkedIn Ads Insight Tag, you'll need to have a LinkedIn advertising account and be able to add code to your website. LinkedIn provides detailed instructions on how to set up the Insight Tag and start tracking your website conversions.

Benefits of upgrading to the 2.0 Insight Tag

The new upgraded insight tag 2.0 provides more advanced tracking capabilities and additional features to help advertisers better understand their website visitors and optimize their LinkedIn ad campaigns.

Some of the new features of the Insight Tag 2.0 include:

1. More reliable event tracking: The 2.0 version allows you to track custom events on your website, such as video views, button clicks, and more.
2. Improved demographic data: The new version provides more detailed information about the LinkedIn members who visit your website, including job titles, seniority levels, and company names.
3. Support for multiple domains: You can use the 2.0 tag across multiple domains, making it easier to track visitors across different websites and pages.
4. Faster load times: The new version is optimized for faster page load times, reducing the impact on website performance.

Overall, the LinkedIn Ads Insight Tag 2.0 provides more advanced tracking capabilities and additional data that can help advertisers optimize their campaigns and target their ads more effectively.

How to set up the new LinkedIn Ads Insight Tag 2.0 using Google Tag Manager

Follow this step-by-step video guide on how to set up event-specific conversion tracking in LinkedIn Ads using the new LinkedIn Insight Tag 2.0 and Google Tag Manager (GTM).

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Skip to sections covered in this tutorial

• ‍0:00 Introduction to the new insight tag 2.0.
• ‍0:56 Types of event-specific conversions.
• ‍1:15 Using a thank you page to track a form.
• ‍2:04 What you will need to set up your tracking.
• ‍2:49 Starting email click conversion.
• ‍4:15 Making sure you are using the 2.0 Insight Tag.
• ‍6:19 Back to finishing the email conversion.
• ‍7:53 Identifying the email click trigger.
• ‍9:38 Verifying the email click tracking using debug mode.
• ‍10:28 Phone click conversions.
• ‍11:17 Tracking forms without a thank you page.
• ‍12:13 using the Form ID trigger in GTM (gforms, fluid forms, others).
• ‍13:21 Tracking a success message with element visibility trigger (Elementor forms).
• ‍18:26 Verifying the form tracking using debug mode

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About the PPC Marketing Toolbox

The PPC Marketing Toolbox is a resource that empowers B2B businesses to manage their Google Ads and LinkedIn Ads in-house. Premium courses, coaching, and free resources designed to teach businesses to run their own ads confidently and professionally.

Hey I'm Tyler! I am on a mission to help B2B businesses manage their paid advertising in house. If you found this helpful, subscribe to the newsletter to not miss out on future articles!

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