Want deeper performance insights into your LinkedIn Ads campaigns? Use Looker Studio.
Looker Studio is so much more than a reporting tool. You can use it to gain valuable insights into your LinkedIn Ads campaigns by analyzing data in ways that you can't within the ad platform.
When looking at your performance data in the LinkedIn Ads platform, you are limited to looking at your data from a campaign group or campaign perspective.
With a good naming convention and segmentation, you can gain a lot of insights and can even dig deeper by filtering for elements and looking at the summary row.
This is great.
The problem is that even with good naming and campaign segmentation, a single campaign will often include multiple industries, seniority, job functions, and company sizes.
With Looker Studio, you can analyze your data by looking at the performance of these exact dimensions, unlocking a wealth of information about what segments are performing well or not well within your campaigns.
It takes understanding your campaign data to a whole new level.
Here is how you can use Looker Studio to examine each member dimension in a table using the steps in the image below.
Here are the main member dimensions you can analyze performance by
With this new information, you can optimize your account by excluding what performs poorly and putting more budget towards what performs well.
Always think big picture, if a CEO is converting a cost 2X that of a Senior member, don’t exclude CEOs. 😋
PS. My Looker Studio connector of choice is PowerMyAnalytics for its performance and fair pricing.
By digging deeper into your data, you will be able to optimize your campaigns for better performance and make more informed decisions that guide your overall marketing strategy.
The PPC Marketing Toolbox is a resource that empowers B2B businesses to manage their Google Ads and LinkedIn Ads in-house. Premium courses, coaching, and free resources designed to teach businesses to run their own ads confidently and professionally.
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