Manual bidding in LinkedIn Ads can significantly impact the success of your campaigns, allowing you to lower your Cost Per Click (CPC) and achieve better delivery and performance across the board. In this article, we'll explore the advantages of manual bidding and provide a simple yet effective strategy to help small businesses optimize their budget allocation and maximize results.
By employing manual bidding instead of the default Maximize Delivery option in LinkedIn Ads, you can typically experience a 20-30% reduction in Cost Per Click. This translates to improved delivery and overall campaign performance, ensuring that your advertising budget goes further.
A lower Cost Per Click empowers you to obtain 20-30% more clicks, expand your reach with increased impressions, and generate a higher number of conversions and leads. These advantages make manual bidding a valuable strategy for small businesses looking to maximize their return on investment (ROI) with limited budgets.
While manual bidding might seem daunting at first, it follows a straightforward approach. The primary objective is to control your spend through strategic bidding, rather than relying solely on your campaign budget. The key is to find the optimal balance between your bids and daily spend to achieve the lowest possible Cost Per Click.
To effectively implement manual bidding, set your campaign's daily budget slightly higher than your desired spend. For example, if your target is a daily campaign spend of $100, you can set the campaign's daily budget to $150. By manually adjusting your bids, you can ensure that your campaign spends $100 per day, resulting in the most cost-efficient CPC.
Don't be afraid to test manual bidding as it can be a game-changer for your LinkedIn Ads campaigns. It offers you greater control over your budget and enables you to optimize your bidding strategy based on real-time performance data. By monitoring and adjusting your bids throughout the day, you can fine-tune your campaign's spend to achieve optimal results.
Manual bidding is a dynamic processand adjustments should be made based on your campaign's performance. If you find yourself spending your entire daily budget too quickly, consider lowering your bids. Conversely, if you're not reaching your target daily spend, raising your bids can help increase your campaign's exposure and maximize your chances of meeting your objectives.
Manual bidding presents an opportunity for small businesses to optimize their LinkedIn Ads campaigns, reduce Cost Per Click, and achieve superior performance. By implementing a simple bidding strategy and continuously monitoring and adjusting your bids, you can unlock the full potential of manual bidding and drive better results for your business. Embrace this powerful technique and witness the positive impact it can have on your campaign's success.
From experience, you can often get a 20-30% lower Cost Per Click using Manual Bidding vs. Maximize Delivery in LinkedIn Ads.
Getting a lower Cost per Click directly translates to better delivery and performance across the board.With the same budget, a lower Cost per Click will stretch your dollars further:
✅ 20 to 30% Lower cost per click
✅ 20 to 30% More clicks
✅ 20 to 30% More impressions and reach
✅ 20 to 30% More conversions & leads
Manual bidding can be intimidating, but the strategy is actually quite simple. The goal is to control your level of spend using your bids and not your budget.
You want to find the balance of what is the lowest manual bid you can set to spend your target daily spend by the end of the day.If you are spending your full campaign daily budget by lunch, you should lower your bid. If you are not spending your target daily spend, you should raise your bid.It helps to set your campaign's daily spend above what you truly want your campaign to spend.
Don't be scared to test manual bidding! It's a game-changer! 📈 😄
The PPC Marketing Toolbox is a resource that empowers B2B businesses to manage their Google Ads and LinkedIn Ads in-house. Premium courses, coaching, and free resources designed to teach businesses to run their own ads confidently and professionally.
Hey I'm Tyler! I am on a mission to help B2B businesses manage their paid advertising in house. If you found this helpful, subscribe to the newsletter to not miss out on future articles!
.png)
