How to Set up Google Ads Remarketing Lists: A Step-by-Step Guide

Introduction:

In the world of online advertising, staying top-of-mind with potential customers is crucial. Enter Google Ads Remarketing, a powerful tool that allows you to re-engage high-intent users who have visited your website.

In this blog post, we will walk you through the process of setting up Google Ads Remarketing lists, step by step. Whether you're running lead generation campaigns or managing an e-commerce store, mastering remarketing can significantly enhance your advertising performance.

Step 1: Accessing Google Ads and Google Tag Manager

To set up remarketing, ensure you have your Google Ads account open and access to Google Tag Manager. These tools will be your best friends in setting up your remarketing lists.

Open your Google Ads account.

1. Navigate to "Tools & Settings."
2. Select "Shared Library."
3. Click on "Audience Manager."

Step 2: Installing the Google Ads Remarketing Tag

Now it's time to install the Google Ads remarketing tag on your website.

1. Within the Audience Manager section, locate your Google Ads remarketing tag by going to Data Sources
2. Access the details of your tag.
3. Under "Tag Setup," select "Google Tag Manager."
4. Copy the conversion ID provided.

Step 3: Creating the Google Ads Remarketing Tag in Google Tag Manager

With the conversion ID copied, proceed to create a new tag in Google Tag Manager.

1. Inside Google Tag Manager, navigate to the tag section.
2. Create a new tag, naming it something like "GADS Remarketing Tag."
3. Select "Google Ads Remarketing" as your tag configuration.

1. Paste the conversion ID into the designated field.
2. Keep the default settings unless you're running advanced e-commerce campaigns.
3. Define when the tag should fire - typically, you'd set it to fire on "All Pages."
4. Save your tag configuration and remember to publish it to your website.

Step 4: Confirming the Tag Installation

To ensure your remarketing tag is correctly installed, you can use the Google Chrome extension called "Google Tag Assistant Legacy."

1. Visit your website and refresh the page.
2. Use the extension to check the tags on your website.
3. Look for the remarketing tag, indicated by a green smiley face.

Step 5: Creating Remarketing Lists

Now that your remarketing tag is up and running, it's time to create your remarketing lists.

1. In Google Ads, go to "Audiences" and then "Segments."
2. Click on the plus button to create a new audience.
3. Choose "Website Visitors" as your audience type.
4. Set up the rule for your list. For a basic list of all website visitors, you can keep it simple

1. Name your audience descriptively, such as "GADS All Website Visitors (90 days)."
2. Specify the duration (e.g., 90 days) and choose whether to pre-fill it with users from the past.
3. Add any necessary descriptions for clarity.
4. Create your segment.

Step 6: Creating Remarketing Lists for Specific Pages

If you want to target specific pages on your website, you can create more granular remarketing lists.

1. Follow the same steps to create a new list.
2. Name it accordingly, e.g., "Product Page Visitors (90 days)."
3. Set up rules based on your website's URL structure. For instance, you can use "page URL contains /product" to capture all product pages.
4. Leave the other settings as default and create your segment.

Conclusion:

Congratulations! You've successfully set up your Google Ads remarketing lists. These lists will help you stay connected with potential customers and improve the performance of your advertising campaigns.

Remember to use these lists as targeting audiences rather than observation audiences to ensure your ads are shown to the right people.

Remarketing is a vital strategy that can lead to higher conversion rates and ultimately help you close deals you might otherwise lose. It keeps your brand top of mind while potential customers are in the consideration and decision-making phase.

If you're looking for more in-depth information, be sure to watch our YouTube video below that will take you through each crucial step, making it a breeze to get started. Incorporate these steps into your Google Ads strategy and watch your campaigns soar to new heights.

Skip to key topics covered:

00:00 Setting Up Google Ads Remarketing Lists

‍00:37 Installing the Google Ads Remarketing lists

‍02:55 Verifying the Tag Setup

‍03:22 Creating a Remarketing List

‍05:20 Targeting Specific Pages

‍06:41 The Benefits of Remarketing

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When your done setting up Google Ads Remarketing, don't forget to set up LinkedIn Ads remarketing as well!

Happy remarketing!

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