Step-by-Step Guide: Setting Up LinkedIn Ads Remarketing Lists

Introduction

In this step-by-step guide, we'll walk you through the process of setting up LinkedIn ads remarketing lists.

Remarketing is a crucial strategy for LinkedIn ads because it allows you to nurture your audience and increase conversion rates over time. Most LinkedIn users won't become leads after seeing your ad just once, so remarketing is the key to success.

We'll start by installing the Insight tag and then show you how to create remarketing lists within LinkedIn ads.

Step 1: Create Your LinkedIn Ads Account

Make sure you have your LinkedIn ads account created. You'll also need Tag Manager installed on your website, as this is how you'll set up the Insight tag on your website.

Step 2: Install the Insight Tag

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1. Access your LinkedIn ads account and navigate to the "Analyze" section.
2. Select "Insight Tag" to set up the tag. Choose the option to use Tag Manager.
3. Copy your Partner ID from LinkedIn, which you'll need for Tag Manager.

Step 3: Configure the Insight Tag in Google Tag Manager

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1. Open Google Tag Manager and create a new tag, naming it "LinkedIn Ads Insight Tag 2.0."
2. Find the upgraded Insight tag (2.0) in the community template gallery by searching for "LinkedIn."
3. Add the Insight tag 2.0 by LinkedIn and enter your Partner ID.

1. Set the tag to fire on all pages to enable comprehensive tracking for remarketing and conversion tracking.
2. Save your settings and submit to publish the tag changes to your website.

Step 4: Create Remarketing Lists in LinkedIn Ads

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1. Return to your LinkedIn ads account and go to the "Plan" section, then select "Audiences."
2. Click "Create Audience" and choose the "Website" option to create a remarketing list based on your website visitors.

1. Determine the number of days you want to track website visitors. This will depend on your traffic volume and strategy; for example, you can choose 30 days.
2. Name your audience clearly, such as "All Website Visitors - 30 Days."
3. Define the rule for this audience. Typically, you'll use "Page URL contains" and enter a simple rule like "/" to capture all pages.
4. Depending on your website's traffic and needs, you can create multiple lists with specific rules, such as "Product Page Visitors." Ex. Page URL Contains: /product

Save your settings and agree to create the audience. It may take a few for you to see them as active.

Step 5: Apply Remarketing Lists to Campaigns

1. Now that you've created your LinkedIn ads remarketing lists, it's time to apply them to your campaigns.
2. When setting up a remarketing campaign, ensure you add the remarketing audience to the ad group, not as an exclusion.
3. LinkedIn ads heavily rely on remarketing, so make it an integral part of your strategy. Nurture your audience, educate them about your product, and address their pain points through remarketing campaigns.

Conclusion

Setting up LinkedIn ads remarketing lists is a crucial step in your advertising strategy. By installing the Insight tag and creating remarketing lists, you'll be able to nurture, provide new content, stay top of mind, to helpbuild trust and get more conversions.

Learn more and see exactly how to set up your LinkedIn ads remarketing lists, by simply watching our Youtube video below.

It'll walk you through each step, making it easy to get started. Don't miss out on this valuable resource to boost your LinkedIn advertising strategy!

Skip to key topics covered:

00:00 Installing Insight Tag

‍00:36 Setting Up Remarketing Lists

‍01:38 Using Google Tag Manager

‍03:42 Creating Audiences in LinkedIn Ads

‍04:20 How to set up your remarketing from your website

‍06:59 Benefits of LinkedIn Ads Remarketing

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